Today we discuss on an article published by the Search Engine Land blog, where the author is making a strong case for Search Computing.
The author says:
Business buyers use search engines throughout the entire research and buying process.
We couldn’t agree more. Next Generation Web Search will be a switch in user behavior paradigms: asRicardo Baeza-Yates and Prabhakar Raghavan state in the Search Computing: Challenges and Directions book:
… people do not really want to search, they want to get tasks done…
So, What are business buyers looking for?
… According to a B2B survey conducted by Enquiro and Marketing Sherpa, buyers are primarily looking for:
- Pricing information
- Product information
- Reviews and comparisons
As buyers move into the research and comparison phases, they start to formalize their needs and evaluate alternatives. Product information related to features and functionality, technical spec sheets, buyer guides and comparison charts are valuable.
An holistic view over such a variegated type of information requires machineries able to query the Web and (meaningfully) join correlated data. This is one of the goals of Search Computing, and you may enjoy a first example of our vision by trying our first demonstration application.
